Clothing brand vs. «pure organic» win «transgenic»

After China entered the international market, facing a flood of international brands, some consumers can not help bringing it Flow, the symbol of English letters has assured worship. The original brand in China at this time had just spent most of the early stages of business, still in their infancy, they are difficult to contend with international big names.

Under the impact of international brands, some Chinese brand «another way», derived from a particular means of survival?? «GM» brand, that company was removed to go abroad to register, play a beautiful foreign brand names, and then given a magic story, an «international brand» this elegant birth; but the plant still is the factory, the original designer is also the local designers, can be said that its brand operating from head to toe are «yellow skin, yellow face.»

Is the so-called «a monk from the Scriptures», although they are still used to the product level, but braved leaving the country signs, and how many will stick some «international flavor», which totally make some consumers puzzled, blindly into «new brand «embrace. As a result, «GM» brand fast catalyst market brand, bringing the attractive short-term returns and brand following degrees.

However, based on this «bubble market» based on «GM» brand really won the hearts of consumers this it?

In the creative license period, «GM» brand can really short, flat, quickly won most of the market, compared with «off-flavor» of the Chinese original brand, they are more likely to win consumers.

But the question is, if only withstand international brand name, but not world-class design, production matched the long run, it is inevitable that consumers will lose interest. More serious consequences, in this information society, the increasing market transparency will be exposed sooner or later, «GM» brand of «mixed» status. When people feel being fooled, accompanied by the recognition that the demise of the brand worship, which rapidly destroy the «genetically modified» pre-occupied by the brand market share.

Compared to «GM» brand for quick access, «pure organic» original brand building in China is undoubtedly difficult??? Not master the flag, not a hundred years of history of precipitation … …

Ever-changing face of international market, turbulence fluctuations, select how the original brand in China’s roads?

In fact, it is like human for the first time planting, watering crops to fertilization from a human understanding of the laws on plant growth is gradually generated in the production practice leap. It is gratifying that a number of original brand in China has begun to find in the dark to their own development path, and a certain market acceptance. This is because the original Chinese brands are beginning to realize, some consumers respected international big behind, not just blindly follow the letter of the brand name itself, but because of the accumulation of international century behind big??? Like farmers year after year to select particles full of seeds, to optimize the brand, according to the international big market choices are constantly improving their products to the final product to the brand as a powerful guarantee.

Original brand development in China can not «worshiper of foreign things,» but if the study, to learn the essence. Market needs of different industry chain, whether it is international, «transgenic», or «pure organic», the consumer needs is not a single model, but the variety of complementary products. Original brand in China should seize the market fluctuations in any one chain opportunities (such as «GM» brand identities exposed, the international brand by the economic crisis), to find ways to feed themselves; not simply change their brand identity, but from the outline structure to the internal structure, so that the product is more suitable for consumers. Grasp the original brands for the local consumer demand for well-known degree of strengths and development to compete with international brand product technology. Attitude towards international brands is neither flattering does not reject the development of the road needs to learn; to keep the foundation on local characteristics, «grafting» of international technical, international designers to create more opportunities for cooperation with local designers, development and learning of international levels of product technology and ultimately win the hearts of consumers with the products.