Mineral Industry

Drinking water in China’s «low-profit era», the market is full of fake «mineral water.» The new mandatory national standard water origin labeling will make it difficult for illegal business walking a fine line.

National standards for drinking natural mineral water will come into effect on October 1. «Cancel the total number of target colonies, new drinking natural mineral water in bromate target limit, mandatory labeling water sources, mineral water industry, the threshold and the cost to be greatly enhanced, which will set off a new round of industry shuffling.» Shenzhen Food Beverage Co., Ltd., general manager of King City, Zhou-liang to this reporter, said the new national standard for the brand for business. The drinking natural mineral water shall be marked at the sign in the name of the provisions of water points, but also a number of pseudo-out of mineral water is conducive to large enterprises and stronger.

Industry greatly increased the threshold

Under the old standard, the domestic mineral industry had gone through an awkward stage of development. «The mineral water national standard in the past has been strictly limited the total number of colonies per milliliter no more than 50, the original intent because they are afraid some unscrupulous companies to chaos.» Zhou Liang said. However, the industry an open secret that, because of the special mineral water and process requirements, the total number of colonies of control than pure drinking water a lot more difficult. «Bottled water, mineral water in circulation exceeded the total number of colonies appeared in the field events that have occurred, while the quality supervision department of the sampling, the mineral water of bacteria is a major problem, companies are this badly shaken up.» Mineral water industry in South China admitted.

However, unlike the old standard corresponds to the domestic, in the WHO, the U.S. EPA and other standards, are not the total number of indicator bacteria, but there are strict requirements for pathogenic bacteria. Since the standard unreasonable, so that the domestic mineral industry, another big problem: «It is precisely because the strict limits the total number of colonies, leading to public enterprises for the control of mineral water and to increase the total number of colonies put the amount of ozone, but also increases the carcinogen bromate Salt produced by chance. «Microbiology Institute of Guangdong Province, Chin-Pyng Wu confirmed that bromate in the international community was designated as a potential carcinogen class 2B, which is the mineral water or mountain spring water and other natural sources of water after the ozone generated after disinfection by-products.

Cancel the total number of target colonies, new drinking natural mineral water in bromate limit indicator, «drinking natural mineral water,» the national standard to solve all the above two issues. «Although bromate is a by-product of ozone sterilization, but before the line of ozone is the most effective use of disinfection methods.» Mineral water sector, a senior official said, using new technology to replace ozone, which require high technical requirements, can also cause the cost of larger changes in industry standards and norms so that the threshold of greatly increased. Bottled water industry in Guangdong Province Association of rotan in an interview, said that although the new standard to delete the total number of colonies, but more emphasis on the pathogenic bacteria, in fact the production of mineral water quality control and inspection requirements more stringent.

Marking the difficulty of walking a fine line water

According to the Investment Adviser’s data show that in 2008 China’s bottled water industry, the scale of 400 billion yuan, profit margin is only 3.85%. With the operation of the market cost of raw materials, labor and other costs rising, the Chinese bottled water into the «low-profit era.» «Most low price of drinking water, while mineral water, the highest profit margins in the industry, so the market there are too many false ‘mineral water’ to ordinary water selling price.» Mineral water industry veteran, said the new national standard mandatory labeling water origin, is difficult for enterprises to make illegal walking a fine line, purification of the large enterprise market environment.

«Abroad, protect water sources can be directly filling, does not exist because of the ozone disinfection by-products arising from bromate and other issues. The new national standard situation, the future of domestic mineral water companies to compete with foreign brands may be source of water resources competition. «internally a large mineral water company insiders said.

Reached the high water situation of the war JDB PK Evian, France

Guangdong JDB Group With a red tank Wong Lo Kat created more than 100 million value, followed by the dual strategy of «Kunlun» reached the high-end mineral water drinking water camp. The JDB Group Quality Assurance Director Pang States has told this newspaper confirmed that the Group’s plant in Qinghai jade Everest Mineral Water Ltd. has been officially put into operation.

Bottled drinking water from Guangdong Province Industry Association data show that high-grade water, consumer groups has been formed. China’s high-water market in the past two years, every year 80% of the rate of expansion, the market prospects are very impressive. The next five years, China’s high-end water market capacity will be less than 10 billion yuan. However, drinking water, domestic high-end market has been dominated by foreign brands, including Evian and the cards in accordance with the other.