Model Innovation Will Become A Breakthrough Point, Dongguan Toy Manufacturing Industry To Upgrade

   Recently, the First China International Animation Film Copyright Protection and Trade Fair was held in Dongguan, copyright protection and trade was the trade a high priority. At the same time, Dongguan toy industry, upgrading the road map and gradually rolled out a new model for industrial development into an important road map, signposts. Investment in cultural industries consultant researcher Cai Ling pointed out that the financial crisis, the need for upgrading, Dongguan toy industry increasingly significant, while the model of innovation or a breakthrough in industrial upgrading.

Dongguan toy-making industry is based mainly on behalf of the processing on behalf of the processing of orders from foreign companies, therefore, Dongguan toy companies dependent on international toy companies higher in 2008 following the outbreak of the financial crisis within six months, Dongguan near 75% of the toy business failures is the best proof of this. Therefore, the escalation of Dongguan toy industry is seeking to break the current-generation model of industrial processing and reduce dependence on foreign toy companies and reduce the processing of orders on behalf of foreign demand.

Cai Ling also pointed out that the industry model innovation can be said that the key to upgrading, Dongguan toy industry, while the industry model innovation should focus on streamlining the relationship between the two aspects: on the one hand, Dongguan toy industry and foreign toy companies to rationalize the relationship between the After all, on behalf of the processing or the toy companies to make a profit the main way to reduce dependence on foreign toy companies is a gradual process and can not be done overnight; the other hand, the toy industry in Dongguan, and domestic animation to rationalize the relationship between enterprises, as toy manufacturing industry in animation industry chain downstream, toys, industrial upgrades and more dependent on the upstream animation business driven model for innovation in industry is also a need to strengthen co-operation with the animation business.

Investment Consultants published in the «2009-2012 China’s animation industry, the prospects for investment analysis and forecast report» shows that the toy industry in Dongguan, with cheap labor costs absorb a large number of generation of processing orders, despite the relatively low-profit, but thanks to the amount of accumulation, can still be a total profit increase. Thus, Cai Ling also pointed out that the increase in the value of Dongguan toy industry is relying on a simple repetitive manual labor, which is the value of the formation of a very low-end model.

Investment consultancy, research director at the Yan-lin, Zhang pointed out that China’s abundant labor resources, so that domestic labor costs low, this is what lead to international large number of industries processing business transfer to China because the links are often relatively simple processing, knowledge and technology content is low, only need to pay them with a large number of simple repetition of labor. This layout has led to many of China’s industrial value chains in the low-end position in the world industrial distribution in China’s position was very negative.